Archive for December, 2009

What an SEO Expert Should Know

December 29th, 2009 by admin | No Comments | Filed in Google / SEO

Sean Hakes, a Denver SEO Trainer for SEO Training Denver.com wrote a great article on his blog this week that indicated some things that  he considered necessary to be considered a SEO Expert. Here are are some snippets from his blog – you can read the entire  store defining what an SEO Expert should know here.

Alright  – I am going to play a bit of ‘copy cat.’  The term “SEO Expert” is loosely thrown out there similar to “Social Media Expert.” What really defines an expert – does anyone know?

I personally believe that the term “SEO Expert” is a joke and is overused – and because of that I need to include in some places in my blog to attract those who are uneducated about the term to my blog and services.

This is how I would start to define what a SEO Expert should know:

  • How to pick your blogging software, configure a database, and  install on a hosting package.
  • How to edit side bars, footer, widgets all via HTML & CSS
  • Install & Read Analytic performance software
  • Be proficient in writing and  editing HTML, CSS, and XML without a reference  book
  • How to edit a .htaccess file and basic understanding of mod_rewrite & Linux
  • Understand and know how to write a 301 & 302 redirect when appropriate
  • How to write (from scratch) a URL Rewrite (Permalinks) via .htaccess
  • Understand the value of Internal Links vs. External
  • How to use rel=”nofollow” and when it’s appropriate
  • Understand all SEO Jargon without looking
  • Be able to understand and comprehend Google Trends & Analytical Data to better serve the website owners visitors.
  • Able to comprehend and act on User Experience Testing
  • Understand the in-and out’s of Google Local Maps.

Related Articles supplied by Sean Hakes:

ReachLocal Seeks IPO

December 23rd, 2009 by admin | No Comments | Filed in SEM News

Read the full story at: Denver SEO
 [www.seanhakes.com]

You can download the ReachLocal Form S-1 here.

The ReachLocal IPO has been something other than quite in the SEM Industry and the big question was WHEN and know we know – most likely the ReachLocal IPO will happen sometime in 2010 – here is the official press release.

ReachLocal, Inc., a local online marketing company, announced today that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock. The shares of common stock to be sold in this offering are proposed to be sold by ReachLocal and certain stockholders. The number of shares to be offered and the price range for the offering have not yet been determined. J.P. Morgan Securities Inc. and BofA Merrill Lynch are acting as joint book-running managers. Citi is acting as lead manager, and Piper Jaffray & Co., Needham & Company, LLC and Broadpoint.Gleacher are acting as co-managers.

The offering will be made only by means of a prospectus. When available, copies of the preliminary prospectus relating to the offering may be obtained from J.P. Morgan Securities Inc., Attention: Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717; or BofA Merrill Lynch, 4 World Financial Center, New York, NY 10080, Attn: Preliminary Prospectus Department.

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Welcome to SEO Training Denver.com

December 14th, 2009 by admin | No Comments | Filed in SEM Training, SEO Training

Welcome to Seo Training Denver.com – the official home for Colorado’s prominent leader in professional search engine optimization and search engine marketing training.

SEO Training Denver was founded in 2009 by Sean Hakes the founder & senior SEO Expert for Sean Hakes, Inc a leading Denver SEO Company headquartered in downtown Denver.

Denver SEO Training has combined efforts with leading SEM and SEO industry experts to bring you Colorado’s most prominent SEO training classes available.

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